The roots of Vermut de Reus extend to 1858, when Reus was the center of the Catalan wine trade. The house of Emilio Miró, launched in 1957, is one of the few survivors of this age and today is the most prominent remaining producer of Vermut de Reus. Spanish Vermut has maintained its own customs throughout modern history, relying on local tradition rather than American cocktails for the recent revival of hora de vermut. Vermuts Miró has set the benchmark for its wormwood- forward style. All production is today overseen by the family patriarch Pere Miro.