Unapologetically unconventional, Mioya Brewery experiments with brewing components and techniques to produce sake that has a wild, gamey characteristic with pronounced acidity and remarkable texture. President Miho Fujita (a single career woman from Tokyo with no prior knowledge of sake) and Toji Yokomichi-san (who left his corporate job to pursue sake) do not follow traditional brewing methods. They brew the sake they enjoy drinking. Yuho means both “happy rice” and is a reference to the city’s supposed numerous UFO sightings. Miho-san believes her sake can stay open for longer than most; she personally likes to drink them after being open for 1-2 months.