Florentino Martínez Monje, the incredible force behind Luberri, is a jovial and mercurial spirit with a heart the size of Rioja. He is also a serious winemaker, a self-made cosechero who is so talented he often makes his craft look easy. In reality, he is one of the most respected farmers in Rioja because he grew up in the vineyards and understands his landscape better than almost anyone alive. Florentino and his wife María José started their family winery in 1991. Florentino wanted to make wines which expressed the truth and gastronomy of his native Basque region. Wines that make people happy. In the winery, Florentino participates in all aspects of the production, but his true passion lies in his work in the vineyards. All the plots are farmed ecologically, with each individual vineyard site fermented and vinified separately. All of the cuvées at Luberri are well-considered blends of specific neighboring parcels that yield a certain individual personality for each wine. Essentially all of the wines from Luberri are single-vineyard expressions. The next generation at Luberri is led by Florentino’s two daughters Miren and Laura, with Laura’s husband Carlos taking on a key role in the cellar, ensuring Luberri will be a family affair for generations to come.